On the 23rd of April, we hosted a world record plus size photo shoot and the largest fashion shoot ever in Europe with over 100 gorgeous curvy ladies modelling in the City of London.
Although it was a competition, the real purpose of the event was to make women feel body-confident and comfortable whatever their size. To be inspired. To help our ladies find their inner goddess, and as the saying goes when life gives you curves, flaunt them! And that’s exactly what each and everyone one of you ladies did, you unleashed your inner diva and oh my, did you all look stunning!
We want to congratulate everyone who attended the shoot, our wonderful designers, the crews on the day and of course most of all the ladies who brought our dresses to life!
It takes real courage and bravery to get in front of a camera and model, especially when you have never done anything like that before, and for that we bow down to you. All of you truly made this day feel special.
It was a day full of laughs (and of course, a few happy tears) but most importantly it was a day to have fun and socialise, I’m sure many of you have found long lasting friendships, I know we definitely have.
For that, all of you ladies should be so proud of yourselves for such an accomplishment, not many can pull off what all of you have done.
After careful consideration, and a very, very difficult time we have decided on the following final short list:
6 for Curvy Petite, 6 for Curvy Tall and 12 for Scarlett & Jo.
Without further ado, here are the short listed finalists from each section. We are going to find it even more difficult to choose and you are welcomed to have your say!
We will make the announcement of The Faces of Scarlett & Jo and winner prizes next Friday (so watch this space!) However, everyone has won in this competition as all of you are being upgraded to VIP status in the S & J Club. And those already VIPs we have something else for you.
Curvy Petite
Kimberly Franklin Angelica Abella Diana Matilla
Emma Berryman Alex Innes Sophie Brown
Curvy Tall
Annie Hawkins Gemma Fedrico Cat Mercer
Melissa Norton Rachel Baker Deeds Follie
Scarlett & Jo
Samantha Pinder Tracey Haynes Jessica Nicholas
Lynn Potts Sarah Molloy Rebeka Salmon
Yvette Porter Eva Believer Lauren Smith
Holly Curtin Rachael Hadley Rebecca James
Comments
They are all lovely but I think Annie Hawkins looks fab …shes not frightened to go for abit if colour . She’s like a breath of fresh air.
All the girls look fab!! But lets be honest, so often we (I say “we” cos I have my curves as long as I live) curvy women being slagged by the fashion industry professionals for being too relaxed, not classy enough, too far from the high fashion standards etc,. etc. We need someone who can represent us at the highest level of professionalism in terms of performance and artistry. I was going through the short lovely videos of the girls demonstrating your dresses on the Scarlett&Jo website and all of them are lovely, unique and beautiful, but the only professional I can see here, was Eva Believer. Sorry, did not mean to offend anyone, but that is my strong opinion.
As this comment was meant to support one your competitors, my vote goes to professional and charming lady I really hope to meet one day! EVA BELIEVER- you are the true winner!
P.s. that leopard dress looks like made specially for you!
Rachel F.
I’d love to see more of Cat Mercer