Scarlett & Jo is a London-based plus-size occasionwear brand built around one belief: that fit, comfort and confidence should come as standard. Every dress is designed from scratch for curves, using Advanced Fit Technology® developed over more than ten years of listening to real women.
Find your perfect dress for every occasion
Not sure where to start? Our occasion guides help you find the perfect dress — from Wedding Guest to Black Tie, Garden Party to Party Season.
Explore Occasion GuidesEvery Scarlett & Jo dress is engineered for curves. Our body shape guides help you find the silhouette that works beautifully for you.
Explore Body Shape GuidesOur most loved dresses right now
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Contact UsScarlett & Jo is the UK's leading specialist in plus size occasion dresses and elegant curve fashion, designed and made in Britain for sizes 12–32. Founded in London in 2015 by designer Gifi Fields, every dress is engineered from scratch for curves using Advanced Fit Technology® — a proprietary system incorporating POWERFIT® stretch fabric and MagicBand® integrated waist-shaping tailoring, developed over more than ten years of listening to real women. From flattering plus size party dresses and maxi dresses to sophisticated wedding guest outfits and mother of the bride gowns, every piece is crafted with premium fabrics and expert tailoring. Trusted by over 10,500 customers, rated 4.6 out of 5. Our Confidence Report 2026 — based on 10,081 verified customer reviews — reveals what plus-size women really value in occasionwear. Join our free Club for 10% off, or upgrade to VIP for 20% off and free UK shipping.