About Scarlett & Jo | UK Plus-Size Occasionwear (Sizes 12–32)
Our Story | Design & Innovation | Our Community | Company Details
If we have this right, it's not about us — it's about you
Scarlett & Jo was founded by Gifi Fields, a veteran designer whose career started in the 1960s. Gifi has always been an innovator, credited with designing and producing the first ra-ra skirts alongside many other iconic silhouettes. With Scarlett & Jo, he set about designing fun, feminine cuts that enhance and celebrate the full-figured woman.
We are a small, dedicated team committed to creating exceptional products. Every piece is designed in London and tailored to deliver superior fit and comfort for sizes 12–32.
Design, Fit & Innovation
There is a consistent illusion of the hourglass in Scarlett & Jo designs that works for women of all shapes. We are known for our beautiful exclusive prints, soft flowing fabrics, and innovative construction.
We reinvented the 1940s Tea Dress as the ultimate dress for style and comfort, and developed distinctive Prom Dresses that transcend their 1950s heritage to become the perfect modern occasionwear. We are perhaps best known for our proprietary Advanced Fit Technology® — developed by our founder Gifi Fields — along with POWERFIT® mesh, and MagicBand® waist-shaping construction. And no one makes a velvet dress quite like us. There is always that little thing that is special about a Scarlett & Jo product.
Read more about the story behind Advanced Fit Technology® in our founder interview with Gifi Fields. The data behind our fit technologies is explored in The Scarlett & Jo Confidence Report 2026 — an analysis of 10,081 verified customer reviews revealing what plus-size women value most in occasionwear.Celebrating Women & Diversity
Scarlett & Jo simply celebrates women and diversity with our customers. We listen, we reflect, and we do. We hope you enjoy wearing our designs as much as we enjoy making them.
Join the conversation in The Scarlett & Jo Club on Facebook, or connect with us on Instagram and TikTok.
Company Details
If you need assistance with an order, sizing, or returns, please visit our Contact Us page or email our UK-based customer service team at [email protected].
Head Office: Just Jo (Holding ) Limited, 1 King's Avenue, London, N21 3NA
Company Registration Number: 12583841
Last Updated: 28.06.2026