Plus Size Wars

Great advert for plus size fashion. Very much following our own policy of showing it for real. The show basically showed a scramble for authenticity through the use of plus size bloggers and plus size personalities between Evans and Yours. Showed how Milk’s conventional view that models had to be 5 foot 9 + was blown apart through Tess’s following. The show was about how companies bring product to market and the underlying job of promoting body positive to encourage product sales.