The Isabelle Cerise Purple Float Sleeve Maxi Dress is designed for plus size occasionwear with comfort, movement and shape in mind. Made in the United Kingdom from Scarlett & Jo’s POWERFIT® soft stretch mesh, this 150 cm maxi dress offers a fluid drape and a comfortable feel that works beautifully for long event days.
This style features floaty angel sleeves for soft movement and light upper-arm coverage, together with a flattering wrap V neckline. Scarlett & Jo’s built-in MagicBand® waistband helps define the waist and support the silhouette, while detachable shoulder pads let you adjust the shape to suit your preference. The cerise and purple colour combination gives this dress a bold, feminine and occasion-ready finish.
This style benefits from Advanced Fit Technology® and is designed to be true to size with a tad generous fit for comfort. Available in UK sizes 12–32, Isabelle is a plus size maxi dress created to balance confidence, comfort and polish for weddings, race days and special events.
Fit: Advanced Fit Technology®, true to size, tad generous
Features: Float sleeves, wrap V neckline, MagicBand®, detachable shoulder pads
Care: Wash at 30°
Origin: Made in the United Kingdom
Model: Kayleigh is a size 16 and 5'11" / 180 cm tall
Frequently Asked Questions
Is the Isabelle Cerise Purple Float Sleeve Maxi Dress true to size?
Yes. This dress benefits from Advanced Fit Technology® and is designed to be true to size with a tad generous fit for comfort.
Does this dress provide arm coverage?
Yes. The float sleeves provide light upper-arm coverage while keeping the silhouette soft, feminine and occasion-ready.
What occasions is this dress suitable for?
This style is designed for occasionwear including weddings, race days, formal events and special celebrations where comfort and elegant style are equally important.
How should I wash this dress?
We recommend washing at 30°C to help preserve the print, fabric stretch and overall finish of the dress.
What fabric is this dress made from?
Isabelle styles are made from Scarlett & Jo’s POWERFIT® soft stretch mesh, chosen for comfort, drape and ease of movement. Exact composition can vary by product page, but the fabric is designed to feel soft, supportive and occasion-ready while maintaining a flattering silhouette.
Size Guide - Find Your Perfect Scarlett & Jo Fit in UK Sizes
Find your perfect fit. Our dresses, tops, skirts, and trousers are designed in the UK specifically for curves, featuring our proprietary Advanced Fit Technology®, POWERFIT® Mesh, and MagicBand® construction. We cater for UK sizes 12 to 32.
Use this chart to convert your local size to the UK sizes used across our store.
UK Size
European
US
12
40
8
14
42
10
16
44
12
18
46
14
20
48
16
22
50
18
24
52
20
26
54
22
28
56
24
30
58
26
32
60
28
How to Measure
Bust: Measure around the fullest part of your bust, keeping the tape measure horizontal.
Waist: Measure around your natural waistline (the narrowest part of your torso), keeping the tape comfortably loose.
Hips: Measure around the fullest part of your hips, approximately 20cm (8 inches) below your waistline.
Dresses, Tops & Skirts Size Chart
All measurements are body measurements, not garment measurements.
UK Size
Bust
Waist
Hip
cm
inches
cm
inches
cm
inches
12
96
37.8
82
32.3
106
41.7
14
101.5
40.0
88
34.6
112
44.1
16
107
42.1
94
37.0
118
46.5
18
112.5
44.3
100
39.4
124
48.8
20
118
46.5
106
41.7
130
51.2
22
123.5
48.6
112
44.1
136
53.5
24
129
50.8
118
46.5
142
55.9
26
135
53.1
124
48.8
148
58.3
28
141
55.5
130
51.2
154
60.6
30
147
57.9
136
53.5
160
63.0
32
153
60.2
142
55.9
166
65.4
Trousers Size Chart
UK Size
Thigh
Knee
cm
inches
cm
inches
12
60
23.6
44.4
17.5
14
63
24.8
46
18.1
16
66
26.0
47.6
18.7
18
69
27.2
49.2
19.4
20
72
28.3
50.8
20.0
22
75
29.5
52.4
20.6
24
78
30.7
54
21.3
26
81
31.9
55.8
22.0
28
84
33.1
57.6
22.7
30
87
34.3
59.4
23.4
32
90
35.4
61.2
24.1
Petite vs Standard
Scarlett & Jo has an extensive range of standard fit dresses alongside a recently launched Curvy Petite collection. Petite styles are cut specifically for shorter frames — proportions are adjusted throughout the garment, not simply hemmed shorter. The exact length for each style is listed on the individual product page.
Yes, our garments are designed specifically for curves and are true to UK sizing. We use proprietary Advanced Fit Technology® to ensure our dresses flatter and support without the need to size up.
What sizes do you stock?
We cater exclusively for curves, stocking UK sizes 12 through to 32.
Do you offer exchanges if the size isn't right?
Yes. If your item doesn't fit perfectly, you can exchange it for a different size free of charge. Simply use the prepaid Royal Mail returns label included in your parcel and tick the Exchange box on your returns form.
Do you offer petite sizing?
Yes. Scarlett & Jo has an extensive range of standard fit dresses alongside a recently launched Curvy Petite collection. Petite styles are cut specifically for shorter frames, with proportions adjusted throughout the garment rather than simply hemmed shorter. Not all styles are available in petite — browse the Curvy Petite collection to see the full range.
Where can I find length information for a specific dress?
The exact length for every dress is listed on its individual product page. If you need help deciding between standard and petite, our Curvy Petite Guide has detailed fitting advice, or you can contact us and we will be happy to help.
The Isabelle Cerise Purple Float Sleeve Maxi Dress is designed for plus size occasionwear with comfort, movement and shape in mind. Made in the United Kingdom from Scarlett & Jo’s POWERFIT® soft stretch mesh, this 150 cm maxi dress offers a fluid drape and a comfortable feel that works beautifully for long event days.
This style features floaty angel sleeves for soft movement and light upper-arm coverage, together with a flattering wrap V neckline. Scarlett & Jo’s built-in MagicBand® waistband helps define the waist and support the silhouette, while detachable shoulder pads let you adjust the shape to suit your preference. The cerise and purple colour combination gives this dress a bold, feminine and occasion-ready finish.
This style benefits from Advanced Fit Technology® and is designed to be true to size with a tad generous fit for comfort. Available in UK sizes 12–32, Isabelle is a plus size maxi dress created to balance confidence, comfort and polish for weddings, race days and special events.
Fit: Advanced Fit Technology®, true to size, tad generous
Features: Float sleeves, wrap V neckline, MagicBand®, detachable shoulder pads
Care: Wash at 30°
Origin: Made in the United Kingdom
Model: Kayleigh is a size 16 and 5'11" / 180 cm tall
Frequently Asked Questions
Is the Isabelle Cerise Purple Float Sleeve Maxi Dress true to size?
Yes. This dress benefits from Advanced Fit Technology® and is designed to be true to size with a tad generous fit for comfort.
Does this dress provide arm coverage?
Yes. The float sleeves provide light upper-arm coverage while keeping the silhouette soft, feminine and occasion-ready.
What occasions is this dress suitable for?
This style is designed for occasionwear including weddings, race days, formal events and special celebrations where comfort and elegant style are equally important.
How should I wash this dress?
We recommend washing at 30°C to help preserve the print, fabric stretch and overall finish of the dress.
What fabric is this dress made from?
Isabelle styles are made from Scarlett & Jo’s POWERFIT® soft stretch mesh, chosen for comfort, drape and ease of movement. Exact composition can vary by product page, but the fabric is designed to feel soft, supportive and occasion-ready while maintaining a flattering silhouette.
Such a beautiful dress . Fitted perfectly and was so comfortable to wear .
Joanne D.5/5Verified
It was okay but very difficult to get on.
Disappointed as it is definitely the most I’ve spent on a dress for a long time and I don’t think it matched my expectations
Mrs A.3/5Verified
Beautiful wedding. Beautiful weather and BEAUTIFUL dress. Got so many compliments and felt a million dollars. Thank you scarlet and Jo
Carol A.5/5
I have cut 9” off the length to make it into a day dress for a wedding. I am very pleased with it although your chart said I would need a 24. Far too big so a 22 it was and fits well. Hat, shoes and bag on way so will send a photo when dressed for the occasion 6/6/26!
Lynn C.4/5Verified
Lovely dress beautiful fit
Lesley M.5/5Verified
It's a lovely dress, I bought a size smaller than I usually would, and was surprised that it fit my bottom half perfectly. But the top half is too big! I will have to invest in a push up padded bra, hopefully that will solve the issue.
Sharon L.4/5Verified
This is a lovely dress. It feels like there is extra support from the band around the midriff which is good for disguising my back fat, which I am rather self conscious about. It is a very flattering style for my shape, ie hour glass - or in my case a 24 hour glass! There is plenty of room for my boobs and the shape of the dress just works because there are no gathers around the wait which would add bulk to the tummy and hips. I'm really looking forward to wearing it at my niece's wedding in April.
Anna B.5/5Verified
Just love these dresses x
Pauline N.5/5Verified
My daughter was getting married and I wanted a dress that flattered my shape without costing hundreds and that was also comfortable to wear. I must have tried 30+ dresses before discovering Scarlett & Jo. The Isabelle in cerise was perfect! Everything i wanted. I felt beautiful in it. And it was so comfortable!
I have found my new favourite dress shop.
Nikki B.5/5
Lovely dress and lovely colour. Had to take it up 4 inches. I am 5’ 3”. Apart from the length it was a smashing fit. I love it. Received lots of nice comments.
Angela B.5/5Verified
Had to try on a few different options but this dress is the one! Fits great. Comfortable. Won't crease. And just pop it over your head and your done 💕
S C.5/5Verified
You always hope that it looks as good in person as it does on the photograph and it didnt disappoint. The colour was exactly as in the picture, not muted that you can get from some sellers. It feels so classy and cool on. It is for a wedding, so I know I will feel very special for the occasion. This is my first purchase with Scarlett and Jo. It wont be my last. Looking at dresses for christmas already.
Lynne J.5/5Verified
I love this dress! I bought it for my daughter’s wedding. I just wish there was an option to buy it in a midi length. It’s currently at a seamstress to shorten it, hence no photos to show yet.
Susan M.5/5Verified
The colours are beautiful and the dress fits perfectly
Mary A.5/5Verified
Beautiful dress but slight flaw right in front of dress didn’t notice till my dressmaker was taking up hem for me as too long there’s a small white mark on dress as if color hasn’t taken in that spot but can’t return as hem been done will have to wear to grandsons wedding with flaw in the front.
Mandy D.5/5Verified
Ordered 2 different colours for my daughter’s wedding. Really loved the other dress more
Janet W.3/5Verified
The dress was very well made and real value for money unfortunately it wasn't what I was looking for but will definitely be ordering again from the website returns process was really easy and delivery was great.
Linda J.5/5Verified
Bought the dress for my daughter’s wedding in August. I love the quality. I don’t suit full length so it will need taking up. Very pleased with it - as I never wear dresses.
Susan M.5/5Verified
Lovely fit and feels very high quality.
Victoria P.5/5Verified
The dress was beautiful and was my first choice to go to a family wedding until I looked more closely at the website and found a blue/purple/teal dress in the same style, as a family we are all now in varying hues of blue so feel as though u fit in with our family theme instead of being stand alone in cerise x nothing at all wrong with the dress injustice decided on a different colour x
Nigel B.5/5Verified
Love the dress my only criticism a size 16 for a 5ft 2 inch is quite long for me
Otherwise a beautiful dress.
Sheena D.5/5Verified
Very pleased with my dress. As an elderly person with mobility limitations it feels lovely to wear something feminine instead of the usual trousers. Only minor problem was that the dress wasn’t available as shorter length as I’m only 5.2. I will hopefully be able to find someone to shorten it for me in time for my son’s wedding. All I need to do then is to find a hat or fascinator to complete the outfit. Thank you
Angela Elspeth W.5/5Verified
Love the bust cross over, as I have had 2 lots of breast surgery, so they’re pretty uneven!! The midriff panel holds the stomach in really well. Colours are just as shown in the picture. True sizing. There is some giving in the fabric, so you don’t feel trussed up.
Decided to opt for navy accessories, even though they caption it as pink and purple.
Tracey J.5/5Verified
Love the colours and fit
Anna B.5/5Verified
The length is very long . The bottom hem was not of good quality
Barbara H.2/5Verified
Love the dress but I had to return it for a bigger size. Found the waist band a bit tight.
Anna B.5/5Verified
The dress.Is fabulous but has,a,white flaw through it.
It should never have been sent. I have returned it
Sadly there is not another one
V K.1/5Verified
I have bought this dress in advance for my Son's Wedding and I absolutely love it. It's a bit long as I'm only 5ft 2, but easy enough to get altered - but the fit and style is worth it.
Karen R.5/5Verified
materials not very nice at all
Clare V.1/5Verified
Lovely fit, hangs well, nice colours and fabric.
Maria D.5/5Verified
Far too long for me
Material not floaty chiffon but like nylon
Pam M.4/5Verified
Fits perfectly
Mary B.5/5Verified
Very prompt delivery. Dress exactly as shown/described. Flattering in a larger size and lovely ‘swishy’ non creasing fabric. Bought for 91yr old to wear to a wedding and it looks great. Very pleased.
Sian Elizabeth B.5/5Verified
Beautiful dress, received lots of compliments. Great customer service.
Petula P.5/5Verified
I love the dress, my daughter was wowed by how flattering it looks on me. But, the great disappointment was the packaging, the dress was balled up in a cheap and nasty thin plastic bag. Bad for the environment and well, naff to look at. It really was off putting, especially as the dress was just screwed up in it. 1 star for packaging 4 stars for the dress.
Kate J.4/5Verified
Beautiful dress but unfortunately much too long for me at only 5’2” so I had to return it.
Allison L.5/5Verified
Lovely dress flattering bought as mother of the groom
Judith C.5/5Verified
Looked amazing and a perfect fit but not quite right for what I needed it for.
Claire T.5/5Verified
Lovely colour. Nice material very flattering and moves with a swing. Comfortable on
Rose C.5/5Verified
Beautiful dress lovely material just didn’t suit my figure with band under the breasts
Maria M.4/5Verified
Customer Reviews
Overall rating: 4.5 / 5 from 41 reviews.
Such a beautiful dress . Fitted perfectly and was so comfortable to wear .
Joanne D.5/5Verified
It was okay but very difficult to get on.
Disappointed as it is definitely the most I’ve spent on a dress for a long time and I don’t think it matched my expectations
Mrs A.3/5Verified
Beautiful wedding. Beautiful weather and BEAUTIFUL dress. Got so many compliments and felt a million dollars. Thank you scarlet and Jo
Carol A.5/5
I have cut 9” off the length to make it into a day dress for a wedding. I am very pleased with it although your chart said I would need a 24. Far too big so a 22 it was and fits well. Hat, shoes and bag on way so will send a photo when dressed for the occasion 6/6/26!
Lynn C.4/5Verified
Lovely dress beautiful fit
Lesley M.5/5Verified
It's a lovely dress, I bought a size smaller than I usually would, and was surprised that it fit my bottom half perfectly. But the top half is too big! I will have to invest in a push up padded bra, hopefully that will solve the issue.
Sharon L.4/5Verified
This is a lovely dress. It feels like there is extra support from the band around the midriff which is good for disguising my back fat, which I am rather self conscious about. It is a very flattering style for my shape, ie hour glass - or in my case a 24 hour glass! There is plenty of room for my boobs and the shape of the dress just works because there are no gathers around the wait which would add bulk to the tummy and hips. I'm really looking forward to wearing it at my niece's wedding in April.
Anna B.5/5Verified
Just love these dresses x
Pauline N.5/5Verified
My daughter was getting married and I wanted a dress that flattered my shape without costing hundreds and that was also comfortable to wear. I must have tried 30+ dresses before discovering Scarlett & Jo. The Isabelle in cerise was perfect! Everything i wanted. I felt beautiful in it. And it was so comfortable!
I have found my new favourite dress shop.
Nikki B.5/5
Lovely dress and lovely colour. Had to take it up 4 inches. I am 5’ 3”. Apart from the length it was a smashing fit. I love it. Received lots of nice comments.
Angela B.5/5Verified
Had to try on a few different options but this dress is the one! Fits great. Comfortable. Won't crease. And just pop it over your head and your done 💕
S C.5/5Verified
You always hope that it looks as good in person as it does on the photograph and it didnt disappoint. The colour was exactly as in the picture, not muted that you can get from some sellers. It feels so classy and cool on. It is for a wedding, so I know I will feel very special for the occasion. This is my first purchase with Scarlett and Jo. It wont be my last. Looking at dresses for christmas already.
Lynne J.5/5Verified
I love this dress! I bought it for my daughter’s wedding. I just wish there was an option to buy it in a midi length. It’s currently at a seamstress to shorten it, hence no photos to show yet.
Susan M.5/5Verified
The colours are beautiful and the dress fits perfectly
Mary A.5/5Verified
Beautiful dress but slight flaw right in front of dress didn’t notice till my dressmaker was taking up hem for me as too long there’s a small white mark on dress as if color hasn’t taken in that spot but can’t return as hem been done will have to wear to grandsons wedding with flaw in the front.
Mandy D.5/5Verified
Ordered 2 different colours for my daughter’s wedding. Really loved the other dress more
Janet W.3/5Verified
The dress was very well made and real value for money unfortunately it wasn't what I was looking for but will definitely be ordering again from the website returns process was really easy and delivery was great.
Linda J.5/5Verified
Bought the dress for my daughter’s wedding in August. I love the quality. I don’t suit full length so it will need taking up. Very pleased with it - as I never wear dresses.
Susan M.5/5Verified
Lovely fit and feels very high quality.
Victoria P.5/5Verified
The dress was beautiful and was my first choice to go to a family wedding until I looked more closely at the website and found a blue/purple/teal dress in the same style, as a family we are all now in varying hues of blue so feel as though u fit in with our family theme instead of being stand alone in cerise x nothing at all wrong with the dress injustice decided on a different colour x
Nigel B.5/5Verified
Love the dress my only criticism a size 16 for a 5ft 2 inch is quite long for me
Otherwise a beautiful dress.
Sheena D.5/5Verified
Very pleased with my dress. As an elderly person with mobility limitations it feels lovely to wear something feminine instead of the usual trousers. Only minor problem was that the dress wasn’t available as shorter length as I’m only 5.2. I will hopefully be able to find someone to shorten it for me in time for my son’s wedding. All I need to do then is to find a hat or fascinator to complete the outfit. Thank you
Angela Elspeth W.5/5Verified
Love the bust cross over, as I have had 2 lots of breast surgery, so they’re pretty uneven!! The midriff panel holds the stomach in really well. Colours are just as shown in the picture. True sizing. There is some giving in the fabric, so you don’t feel trussed up.
Decided to opt for navy accessories, even though they caption it as pink and purple.
Tracey J.5/5Verified
Love the colours and fit
Anna B.5/5Verified
The length is very long . The bottom hem was not of good quality
Barbara H.2/5Verified
Love the dress but I had to return it for a bigger size. Found the waist band a bit tight.
Anna B.5/5Verified
The dress.Is fabulous but has,a,white flaw through it.
It should never have been sent. I have returned it
Sadly there is not another one
V K.1/5Verified
I have bought this dress in advance for my Son's Wedding and I absolutely love it. It's a bit long as I'm only 5ft 2, but easy enough to get altered - but the fit and style is worth it.
Karen R.5/5Verified
materials not very nice at all
Clare V.1/5Verified
Lovely fit, hangs well, nice colours and fabric.
Maria D.5/5Verified
Far too long for me
Material not floaty chiffon but like nylon
Pam M.4/5Verified
Fits perfectly
Mary B.5/5Verified
Very prompt delivery. Dress exactly as shown/described. Flattering in a larger size and lovely ‘swishy’ non creasing fabric. Bought for 91yr old to wear to a wedding and it looks great. Very pleased.
Sian Elizabeth B.5/5Verified
Beautiful dress, received lots of compliments. Great customer service.
Petula P.5/5Verified
I love the dress, my daughter was wowed by how flattering it looks on me. But, the great disappointment was the packaging, the dress was balled up in a cheap and nasty thin plastic bag. Bad for the environment and well, naff to look at. It really was off putting, especially as the dress was just screwed up in it. 1 star for packaging 4 stars for the dress.
Kate J.4/5Verified
Beautiful dress but unfortunately much too long for me at only 5’2” so I had to return it.
Allison L.5/5Verified
Lovely dress flattering bought as mother of the groom
Judith C.5/5Verified
Looked amazing and a perfect fit but not quite right for what I needed it for.
Claire T.5/5Verified
Lovely colour. Nice material very flattering and moves with a swing. Comfortable on
Rose C.5/5Verified
Beautiful dress lovely material just didn’t suit my figure with band under the breasts
