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FFF Week 2013: Day 4

Posted on 21 June 2013

We’re in the full swing of things now over here in New York for FFF Week and boy have we been busy. We’re here to tell you all about it!

The sun has been shining and the fashion has been flowing, we couldn’t be happier. We started the day yesterday at Arcadia’s Press day where we showed off the brand new Scarlett and Jo, exclusively for Evans collection. We bumped into the lovely Dani of DIY Fatshion who looked gorgeous in our embellished maxi dress.

Nice isn’t it?

We then headed over to the fabulous “Building Your Brand Through Social Media” A Blogging 101 Workshop” over on Seventh Avenue. It was really great to see some of our favourite industry people including blogger Ty from Gorgeous in the Grey and the girls from the Evans team. We will be posting a blog all about the event when we are back and over our jet lag proving just how important the effect of social media is on the blogging industry.

Next up on the agenda (we told you we had been busy!) was Bloomingdales fashion show held in their infamous, prestigious department store. With previews from Michael, Michael Kors, Ralph Lauren and Eileen Fisher it was really not to be missed.

Are you in New York this week? What have you been getting upto? Let us know at @scarlettandjo or use the hashtag #scarlettatfffweek. You can follow us on Instagram too, where you’ll get a first look at all the fab stuff we’re getting upto!

Stay tuned for more fashion direct from FFF Week.

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