US Privacy Policy

Last Updated: 06.30.2026

 

Scarlett & Jo ("Scarlett & Jo," "Company," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, purchase products, engage with our services, or otherwise interact with us.

This Privacy Policy applies to our website, mobile experiences, customer service interactions, email communications, SMS programs, social media interactions, and any other online services that link to this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect the following categories of personal information:

Information You Provide Directly

When you interact with us, you may provide:

  • Name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Payment information
  • Order history
  • Account credentials
  • Customer service communications
  • Product reviews and feedback
  • Marketing preferences

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Referring website
  • Pages viewed
  • Time spent on pages
  • Shopping activity
  • Cart information
  • Clickstream data
  • Geolocation derived from IP address

Information from Third Parties

We may receive information from:

  • Shopify and Shopify-affiliated services
  • Payment processors
  • Marketing and advertising partners
  • Analytics providers
  • Social media platforms
  • Fraud prevention providers
  • Shipping and fulfillment providers

2. HOW WE USE YOUR INFORMATION

We use personal information for business and commercial purposes, including:

To Process Orders

  • Process transactions
  • Fulfill purchases
  • Deliver products
  • Manage returns and exchanges
  • Provide customer support

To Operate Our Business

  • Maintain customer accounts
  • Improve website performance
  • Analyze shopping behavior
  • Develop new products and services
  • Prevent fraud and security incidents

Marketing and Communications

We may use your information to:

  • Send promotional emails
  • Send SMS marketing messages (with consent where required)
  • Provide product recommendations
  • Deliver abandoned cart reminders
  • Conduct surveys and market research
  • Inform you about offers and promotions

Legal and Compliance Purposes

We may use information to:

  • Comply with legal obligations
  • Respond to lawful requests
  • Protect our rights and property
  • Detect and investigate fraud
  • Enforce our Terms of Service

3. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, tags, SDKs, and similar technologies to improve user experience and understand how visitors use our website.

These technologies help us:

  • Keep you logged in
  • Remember preferences
  • Measure website performance
  • Analyze traffic
  • Personalize content
  • Deliver relevant advertising

Third-party services may place cookies on your device, including analytics and advertising providers.

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

4. SHOPIFY

Our online store is hosted by Shopify Inc.

Shopify provides the e-commerce platform that allows us to sell our products and services. Your information may be stored through Shopify's data storage, databases, and applications.

For more information, please review Shopify's privacy practices.

5. PAYMENT PROCESSING

Payment transactions are processed by third-party payment providers.

We do not store complete payment card numbers on our systems. Payment information is collected and processed directly by payment processors in accordance with applicable security standards.

6. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to:

Service Providers

Including:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Fulfillment providers
  • Email service providers
  • SMS providers
  • Analytics providers
  • Fraud prevention providers
  • Customer support vendors

Business Transfers

If we merge, acquire, sell, or reorganize our business, personal information may be transferred as part of the transaction.

Legal Requirements

We may disclose information when necessary to:

  • Comply with law
  • Respond to subpoenas or court orders
  • Protect rights and safety
  • Investigate fraud or security issues

7. TARGETED ADVERTISING

We may engage in targeted advertising and share certain information with advertising partners.

These activities may include:

  • Personalized advertising
  • Audience matching
  • Retargeting campaigns
  • Measurement and analytics

Depending on your state of residence, such disclosures may constitute a "sale," "sharing," or "targeted advertising" under applicable law.

You may have the right to opt out as described below.

8. YOUR PRIVACY RIGHTS

Residents of certain U.S. states may have rights regarding personal information.

Depending on your state, these rights may include:

Right to Know

You may request information about:

  • Categories of information collected
  • Sources of information
  • Business purposes for collection
  • Categories of third parties receiving information

Right to Access

You may request a copy of personal information we maintain about you.

Right to Delete

You may request deletion of certain personal information.

Right to Correct

You may request correction of inaccurate personal information.

Right to Opt Out

You may opt out of:

  • Sale of personal information
  • Sharing of personal information
  • Targeted advertising
  • Certain profiling activities

Right to Non-Discrimination

We will not discriminate against you for exercising privacy rights.

9. CALIFORNIA PRIVACY NOTICE

For California residents, this section supplements the rest of this Privacy Policy.

Categories of Personal Information Collected

During the preceding 12 months, we may have collected:

  • Identifiers
  • Customer records information
  • Commercial information
  • Internet activity information
  • Geolocation data
  • Audio or communication records
  • Inferences regarding preferences and interests

Sensitive Personal Information

We may collect limited sensitive personal information necessary to provide services, process transactions, prevent fraud, and comply with legal obligations.

We do not use sensitive personal information to infer characteristics about individuals.

Sale and Sharing

We may share personal information with advertising and analytics partners in ways that may be considered "sharing" under California law.

California residents may exercise opt-out rights where applicable.

10. HOW TO EXERCISE YOUR RIGHTS

You may submit privacy requests by:

Email: [info@scarlettandjo.com

Mail:
Scarlett & Jo
Just Jo (Holding) Ltd, 1 Kings Avenue, London, United Kingdom, N21 3NA

We may verify your identity before processing requests.

Authorized agents may submit requests on behalf of consumers where permitted by law.

11. EMAIL AND SMS MARKETING

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link in any marketing email.

For SMS programs, you may opt out by following the instructions included in the message, including replying STOP where applicable.

Opting out of marketing communications does not affect transactional communications relating to orders or accounts.

12. DATA RETENTION

We retain personal information only as long as reasonably necessary to:

  • Provide services
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Retention periods vary depending on the type of information and legal requirements.

13. SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

14. CHILDREN'S PRIVACY

Our services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

15. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of third-party websites. We encourage users to review the privacy policies of those sites.

16. INTERNATIONAL USERS

If you access our services from outside the United States, your information may be transferred to and processed in countries where privacy laws may differ from those in your jurisdiction.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with a revised "Last Updated" date. Continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy.

18. CONTACT US

If you have questions about this Privacy Policy or our privacy practices, please contact:

Scarlett & Jo

Email: info@scarlettandjo.com

Website: https://www.scarlettandjo.com

Mailing Address: Scarlett & Jo
Just Jo (Holding) Ltd, 1 Kings Avenue, London, United Kingdom, N21 3NA

ADDITIONAL U.S. STATE PRIVACY DISCLOSURES

This section supplements the Privacy Policy and applies to residents of states that have enacted comprehensive consumer privacy laws, including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Indiana, Tennessee, Nebraska, New Hampshire, New Jersey, Minnesota, and Maryland, to the extent applicable.

State Consumer Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

  • Confirm whether we process your personal information.
  • Access personal information we hold about you.
  • Correct inaccuracies in your personal information.
  • Delete personal information provided by or obtained about you.
  • Obtain a portable copy of certain personal information.
  • Opt out of:
    • Targeted advertising.
    • The sale of personal information.
    • Profiling in furtherance of decisions that produce legal or similarly significant effects.

Exercising Your Rights

To exercise your privacy rights, please contact us using the contact details provided in this Privacy Policy or submit a request through our online Privacy Request Form.

We may verify your identity before fulfilling a request.

Appeals Process

If we decline to take action on your request, you may appeal our decision by contacting us at:

info@scarlettandjo.com

Please include "Privacy Rights Appeal" in the subject line.

We will review and respond to your appeal as required by applicable law.

California Privacy Rights (CPRA)

California residents have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CPRA").

Right to Limit Use of Sensitive Personal Information

We only use sensitive personal information for purposes permitted by applicable law, including:

  • Processing transactions.
  • Preventing fraud and security incidents.
  • Verifying customer identity.
  • Providing requested services.

We do not use sensitive personal information to infer characteristics about consumers.

Notice of Sharing for Cross-Context Behavioral Advertising

We may share identifiers, internet activity information, commercial information, and related data with advertising partners for cross-context behavioral advertising.

California residents may opt out of such sharing through our Privacy Choices page or cookie preference center.

Shine the Light Notice

California residents may request information regarding certain disclosures of personal information to third parties for their direct marketing purposes by contacting us at:

info@scarlettandjo.com

Colorado, Connecticut, Virginia, Texas, Oregon, Montana, Delaware and Other State Rights

Residents of applicable states may exercise rights to:

  • Access.
  • Correction.
  • Deletion.
  • Data portability.
  • Opt-out of targeted advertising.
  • Opt-out of sales of personal information.
  • Appeal denied privacy requests.

Requests may be submitted using the methods listed in this Privacy Policy.

Nevada Residents

Nevada residents may request that we not sell certain covered information under Nevada law.

Requests may be submitted to:

info@scarlettandjo.com

Global Privacy Control (GPC)

Where required by applicable law, we recognize browser-based opt-out preference signals, including Global Privacy Control (GPC), as a valid request to opt out of the sale or sharing of personal information and targeted advertising.

For more information regarding GPC, visit:
https://globalprivacycontrol.org