• MY CART    0

    Your cart is currently empty.

3 Winning Ladies that represent S & J!

Posted on 27 July 2017

It’s been a long time since I personally wrote a blog. So it’s nice to be back...


On the day at Chandos House as at the event in April 2016 the last thing anyone is aware of is that there is an on-going modelling competition. It seems to be something forgotten about as there are so many interesting women that one can relate to, and so many things of interest like the clothes; the hair and make-up; the venue. I am always nervous before the event as we want to make sure it runs smoothly; on time; there is enough food drink; space. Everyone participating after all is a guest. Many of you are so passionate about the brand that carrying the responsibility of delivering and meeting or preferably exceeding expectations is a daunting challenge. But that is what entrepreneurs want.

So we do try to arrive at perfection in everything we do. And a lot of things we do have never been done before – so it’s fun & fearless.


 Judging a modelling competition like any judgement can be subjective. Many of the comments of support for the 3 finalists are illustrative. Last April we picked Jessica Nicholas (size 32 and 5 foot 9/1.76m) as the Face of the brand and she features on our Facebook profile. Previous to that Georgina Grogan (size 22 5 foot 3) was the Face of the Brand. People often talked to me about George #fffb. George; Becky; Callie; Hanna; Caroline Curvy Wordy inspired us from the beginning followed by Nancy; Pretty big Butterflies; and  - these are all fun & fearless ladies.


Back to the event: to be absolutely honest we love Cat; we love both the 2 Gemmas and Fatuma; Nicole; Jade, Sophie, Melinda and Katie. How Kerrie didn’t make the final 12 like quite a  few others, too many to mention, I know not. Some could have actually won it.

In my book all the participants are winners.


The simple fact is that we cannot separate any of the final 3 Angeline, Charlie; or Liz  as they are such natural S & J brand ambassadors that appeal strongly to different S & J customers.

Therefore, we are announcing a 3 way tie. It’s going to cost us more in clothes and awards. But Hey Charlie is Charlie - a fantastic person, a brave fearless fun girl defining one facet of S & J. But then Liz is an English Rose, a girl next door with a cheeky fun demeanour; fearless too and defines another facet of S& J and Angeline is vivacious, sultry; and sassy defining another facet of S & J.

S & J is committed to positivity in everything we do; we are committed to diversity; we are committed to having fun; of being fearless. And these 3 ladies all represent that.

Many Thanks,

Gifi Fields

More Posts


  • Lauren Plumb: July 30, 2017

    Well done ladies! Truly the best decision Gifi x

  • Liz: July 29, 2017

    Absolutely blown away by being announced as joint winners with the gorgeous Angeline and Charlie! It’s such an honour to represent Scarlett & Jo and be able to showcase stunning dresses over the next year! I met some beautiful and inspirational women at the model shoot and have made some fabulous friends as a consequence. S&J dresses make me feel glamourous and confident! Thank you so much for this amazing opportunity S&J!

  • Sharron: July 28, 2017

    What a fab result, many congrats to all 3 beauties. They all looked fabulous on the day, and were lovely people too. Thanks Gifi for designing such fabulous dresses for us all xx

  • Nicolle Hill : July 28, 2017

    What an amazing result! I am so pleased for all the ladies! It was an honour to be named alongside such gorgeous women and they all truly deserve it.

    I had such an amazing time, I truly did forget it was a competition! I can’t wait for next time!

  • Charlie shattock: July 27, 2017

    Oh my…..!!!! I am speechless! Thank you so much Scarlett and jo! This is the boost I needed! And I hope to do you proud!!! I would love to reunite with Liz and Angeline and have a little shoot of our own! ❤️❤️❤️ Everyone on the day looked so beautiful and did so well!! Again I thank you! And congratulations to Angeline and Liz!! Xxx

  • Kelly Fletcher: July 27, 2017

    Absolutely 100% the best decision. Choosing one individual winner was just not possible. They are all amazing, worthy winners and representatives of the S&J brand. Well done ladies xoxo

  • Jan Warren: July 27, 2017

    Fantastic outcome! Well done Gifi. I wholeheartedly agree. They are all very positive role models to your clientele and thus perfect ambassadors for the S&J brand.
    Congratulations beauties!!!

  • Angeline Anderson : July 27, 2017

    Omgoshhhhhh thank you thank you thank you so much Scarlett and Jo this is possibly the best thing that’s happened to me this year and I feel so humbled and happy to be chosen to be apart of such an amazing brand, I’m so excited and intend on being one of the best brand ambassadors Scarlett and Jo could have. Omgoshhhhhh Charlie and Liz congratulations beautiful ladies and a huge huge well done you ladies truly deserve this I’m so happy for us all… ?❤??

Leave a comment

All blog comments are checked prior to publishing

Search our store